The visual guide · 5 of 6
What AI assistants look for
They recommend what they can verify. Six signals matter most:
Consistent facts everywhere
Same name, hours and phone on every listing.
A complete Google profile
Right categories, photos, hours, activity.
Real reviews in words
Experiences described, not just stars.
A clear website
What you do, where you are, your prices.
Mentioned by others
Directories, press, social media.
Fresh and alive
Recent photos, reviews, posts.
Trustworthy to humans, readable to machines.