SEO gets you clicked. GEO gets you mentioned.

GEO = generative engine optimization. Forget the name — here is the difference:

	SEO	GEO
The goal	Rank high, get the click	Get named in AI answers
Where the decision happens	On the results page	Inside the chat
What you optimize	Keywords, links, site speed	Clear facts, trusted sources, reviews
How you measure	Rankings, traffic, clicks	Mentions and picks
Winners	About ten per page	Two or three per answer

Fewer winners — and the losers are invisible.